As part of our online marketing strategy for the Miss MalaysiaIndian Global (MMIG) pageant, our challenge was there was absolutely zero budget for it.

So we sought to employ guerrilla marketing strategies such as the super viral Facebook social networking site, shame on you if have not heard of Facebook yet.

So first thing’s first, we created a Facebook page for MMIG where we could pretty much put all the updates, events, photos, videos & discussions for MMIG in a single page on Facebook, hence the Facebook Page. However more importantly, we could get the word out about the pageant and get people to support it by joining as MMIG fans.

So this is the current state of the MMIG Facebook page as of time of writing.

MMIG Facebook page

After creating the page, we started inviting everyone from our friends list to join. And ultimately our friends invited their friends and so on and so forth. The response wasn’t too bad I would say. It definitely did drive traffic back to the pageant’s main site. In fact here is a quick look at the traffic stats.

We put in google analytics on August 7th and so by August 8th, we got our starting results.

MMIG site stats August 8th

Then on August 24th, we finished creating the Facebook page and started shooting out the invites to join as MMIG fans. This is what happened the next day, from just 54 visits, it jumped up to 145 visits, which is more than double the traffic.

MMIG site stats August 24th - before Facebook page

MMIG site stats August 25th - After Facebook page

Then just today we started running our SMS contests and some banner ads on partner sites and the traffic just keeps on climbing. The rest as they say is history!

MMIG site stats September 9th